Currently, in Salesmate, contacts cannot have statuses like “Won,” “Lost,” “In Progress,” etc., directly tied to them without creating a Deal. While the Deal pipeline concept works well for many traditional B2B sales models, it introduces unnecessary friction for B2C service businesses (like ours) where:
- Every call or missed call, email, text, or form submission is essentially a lead.
- We receive a high volume of inbound inquiries across multiple channels daily.
- Creating a new Deal for every call or message is redundant, bloats the CRM unnecessarily, and slows down staff workflows.
- Pipeline visibility on leads without tying them to a deal becomes difficult or impossible.
Real-World Use Case: In a modern service business model (especially B2C service based, consulting, coaching, trades, etc.), the first contact is critical — and we often need to track its outcome (e.g., “Booked Appointment,” “Not Interested,” “Follow-up Later”) immediately, not after creating a deal.
How competitors handle this:
- Zoho CRM allows Kanban views for Leads and Contacts, with status movement (converted, contacted, won, lost) directly without requiring Deals.
- Pipedrive now supports a Lead Inbox Kanban where leads can be moved and statused without needing a Deal.
- HubSpot also offers simple Lead Status management on contacts.
- Even Freshsales has this concept natively now.
The CRM space has shifted: high-velocity services businesses now expect this lighter-weight, flexible approach, especially where large call/text volume is involved.
Proposed Feature:
Kanban View for Contacts:
- Allow a board-style Kanban view directly under “Contacts.”
- Users can define custom stages (e.g., New Lead, Contacted, Not Interested, Follow Up Later, Converted, won, lost).
- Drag and drop contacts between stages similar to deals.